Publishers
Advertise
Reach operators, investors, and builders who read for the P&L, not the hype cycle.
Until traffic is live, treat the numbers below as a rate card template. Replace them with your actual CPM, sponsorship fees, and audience stats after you have 30 days of analytics.
Units
| Unit | Size | Placement | Starter rate |
|---|---|---|---|
| Leaderboard | 728 × 90 / responsive | Home, section, article | Network CPM |
| Sidebar rectangle | 300 × 250 | Sticky aside | Network CPM |
| In-article | 300 × 250 / fluid | After the third section | Network CPM |
| Mobile sticky | 320 × 50 | Footer, dismissible | Network CPM |
| Native story | Editorial card | Home grid | Direct / weekly |
| Newsletter mention | Text + link | Morning wire | Direct / insertion |
Direct vs network
Network (AdSense, Media.net, Ezoic): fill remnant inventory after you are approved. Paste your publisher ID into js/config.js and set provider to adsense.
Direct: higher yield for B2B software, cloud, fintech, and recruiting. We recommend keeping at least one native unit and the newsletter for direct deals even after a network is live.
Requirements
- No animation that hijacks scroll. No fake “download” buttons.
- Sponsored content is labeled. It does not run as news.
- We can refuse categories (gambling, get-rich schemes, malware-adjacent).